Winning Strategies


Strategic Marketing Services offers a full range of qualitative and quantitative marketing research and analysis services to respond to a wide variety of challenges.

  • Customer Satisfaction and Loyalty
  • Market Attractiveness
  • Growth Strategy
  • Marketing Positioning
  • Competitive Intelligence
  • Custom Research Panel Development
  • International Research



Advance your Position with SMS


Because each client's individual challenges are unique, we provide a customized approach utilizing a diverse range of solutions and resources.

Primary Research
  • Surveys by mail, Web, fax, or phone
  • Focus Groups
  • In-depth telephone & personal interviews
  • Consumer Intercepts

Secondary Research
  • Online Resources: ABI/INFORM, Business and Company Resource Center, Business Index ASAP, Business Source Elite, Hoover's Company Records, IBISWorld, Lexis Nexis, Mergent Online, Mintel Reports, NetAdvantage, Profound

Analysis
  • SPSS® Data Enterprise Server
  • SPSS® Statistical Software
  • ArcView® GIS Software
  • Scantron® Data Processing
  • BrandMap® Perceptual Mapping Software
  • The UNI Statistical Consulting Group


SMS is a Division of UNI's Business and Community Services.
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